In this final post in our series of Customer Success war stories, we have a sterling example of success. Rachel English, Zuora’s Director of Insights for Customer Success, doesn’t have a fail story. Why? Because she takes planning ahead out of the realm of science and straight into art. You could pretty much cut and […]
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Customer Lifetime Value: A Guide to the Northstar Revenue Metric
The technical definition of Customer Lifetime Value (CLV) is the revenue earned from a single customer over time. It’s an equation that subtracts the cost to acquire a new customer (CAC) from the total revenue from that customer. The goal is to make the revenue-over-time from each individual customer as high as possible. But the […]
Feedback: Bagels and the Art of Real-time Customer Listening
Feedback is a powerful concept. The word itself sets you up for improvement—even success. And, so, for your online business (as a software-as-a-service (SaaS) provider with customers, a blogger with an audience, or an e-commerce product with a market), you want to solicit—heart-in-hand—feedback.
Our Top 5 Blog Posts in 2015: Boosting Customer Happiness with Net Promoter Score
We launched the Wootric blog in 2015 to educate online businesses about using Net Promoter Score to align teams around boosting customer happiness, and to tell our own story of growth. These five posts were the most popular this year. Did you miss any of them? Here is your chance to click and read!
How a CRM Helps Startups and SMBs Boost Brand Reputation
This post is contributed by the Insightly Content Team. With a combined experience spanning more than two decades, the Insightly content team writes about a wide variety of topics for the small business and startup community, including how to use CRM to improve your bottom line. Read more @insightly.com/blog. Customer Relationship Management (CRM) solutions are […]
How to Automate Closing the Loop on Customer Feedback
Gearing up to launch a customer experience management program can be a huge project. Companies often struggle with survey deployment, in particular, software marketers that want to gather feedback from users inside their application. Marketers often have to wait in the dev queue to add code to the product to enable a survey. And, when […]
Q&A: Prabhat Jha takes the CTO helm at Wootric
Prabhat Jha joined Wootric as CTO in June 2016. His expertise in developing enterprise software includes Java EE, distributed computing, PaaS, and SaaS. Prabhat co-founded InstaOps, a performance monitoring platform for mobile applications. His company was acquired by Apigee in 2012 to tap into the enterprise mobile app development ecosystem. Prabhat stayed on to lead […]
Customer Experience Enablement: What it is and How it Can Help Your Business Bottom Line
Since you’re here on the Wootric blog, you probably already know that providing a high-quality experience to your customers is vital to your business. You’ve heard people talk about CX becoming the key differentiator for brands in the coming years. (Source) You’ve watched brands in a variety of industries revamp their customer-facing operations to improve […]
More Than a Metric: The Net Promoter Score Cycle
Imagine a lion tamer in the center of a circus ring, whip in one hand, a wooden chair in the other. The lion stares at the man, unsure of its next move. The crowd waits anxiously for the lion to strike — but nothing happens. The angry lion has been tamed, without brute force or coercion.
Qualitative Data & Reaching Problem-Solution Fit & Product-Market Fit: An Interview with Morgan Brown
Since we’re both in the business of qualitative data, Wootric reached out to Morgan Brown to interview him for his expertise in the field.