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Lauren Young

How to Automate Closing the Loop on Customer Feedback

September 11, 2019 By Lauren Young

Gearing up to launch a customer experience management program can be a huge project. Companies often struggle with survey deployment, in particular, software marketers that want to gather feedback from users inside their application. Marketers often have to wait in the dev queue to add code to the product to enable a survey. And, when […]

Filed Under: How to NPS, Marketing & CX

The Guide to Evaluating Customer Experience Management Software

August 6, 2019 By Lauren Young

These days, customer experience is really what makes great companies stand out from good ones. It’s critical that organizations not only know how their customers feel about their product or service but perhaps more importantly, that they utilize that customer feedback to drive growth and innovation.  So, it’s time for you to start measuring and […]

Filed Under: Marketing & CX, Product Dev, Success

A CX Program Playbook for Customer Insights Professionals

July 6, 2019 By Lauren Young

So you’ve been hired to implement a CX program in your organization, or maybe you already have one in effect. In this age of the customer, more and more businesses are seeking a systematic approach to discover and improve areas where customers interact with a business, and this is often the catalyst for hiring a […]

Filed Under: Marketing & CX

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