There are a lot of ways to learn about your customers. You can pick up the phone, send out a survey, invite them to a customer event, or use a well-known method to learn more about who they are.
As we begin this new year, we want to share some great news. Today we’re excited to announce that Wootric is joining InMoment, a market leader in customer and employee experience. InMoment serves many of the largest, most sophisticated global organizations from Starbucks to Ford to VMWare. This next step in our evolution means great […]
You don’t just want to appeal to new customers – you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. One user engagement strategy you can use to […]
So you’ve been reading up on Net Promoter Score. Your colleagues in the SaaS world tell you that it’s the best way to take your customers’ pulse. You’ve seen a few case studies claiming it’s the only number you need to measure.
The sales gong is a motivational technique used on sales floors around the world. Every time someone closes a deal, they bang a gong or ring a bell to celebrate their success. And when the office gets quiet? Everyone knows it’s time to hustle. In other words, there’s never any question about how the team […]
Software interface design and user experience are interdependent. What connects and drives them is the aspect of visual engagement. If a user finds a platform easy to navigate and enjoyable, they are more likely to use it and to explore additional features, and they are less likely to contact support. These seven tips for writing […]
This post was contributed by Reuben Yonatan, CEO @ GetVoIP, a leading VoIP systems comparison guide that connects shoppers with relevant providers. While Customer Success may be a newer function than sales, it’s only growing in popularity. For those who don’t know what Customer Success is, it is the way businesses ensure customers are using […]
This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars […]
An update from our product leaders: Deepa Subramanian is CEO of Wootric. Prabhat Jha joined Wootric one year ago as Chief Technology Officer. As the co-pilots of Wootric’s product team, we’re excited to share all the progress we have made in the past twelve months, and also give you all a peek into what’s on […]
This week we are sharing this comprehensive post by Pascal van Opzeeland who originally published it on Userlike’s blog. The loyalty of your customers can be measured. It’s difficult, though, because loyalty is an intention. And one that people aren’t always honest about. While they’re closely related, the measuring of customer loyalty works differently than that […]