Since you’re here on the Wootric blog, you probably already know that providing a high-quality experience to your customers is vital to your business. You’ve heard people talk about CX becoming the key differentiator for brands in the coming years. (Source) You’ve watched brands in a variety of industries revamp their customer-facing operations to improve […]
Marketing & CX
Lee Jacobs on the Connection Between Customer-Centricity and Startup Success
We recently sat down with early stage investor Lee Jacobs to get his take on the connection between customer centricity and startup success. Wootric: Hi Lee! Tell us about your career and how it led you to investing in early stage entrepreneurs. Lee Jacobs: I was always interested in early technology. When I was at […]
Has your NPS program become…boring?
As purveyors of customer experience management software, we are fans of using the Net Promoter Score (NPS) system to boost customer happiness. NPS is the wildly popular customer loyalty metric that is used by Fortune 500 companies and startups alike to building customer centricity. It credited with driving customer retention and revenue growth. Yet there […]
CX Paradox: Valuable text analytics models don’t need to be 100% accurate
The last few years have seen an explosion in companies adopting artificial intelligence (AI) and machine learning (ML) solutions into their business pipeline. Huge advancements in applications of this technology in the customer experience sector are giving CX teams an edge when it comes to improving customer experience. Natural language processing (NLP) has made it possible […]
CX Experts We Love
Why do we love whom we love? It’s a question for the ages, unanswerable by poets, philosophers or songwriters. And yet, for some people, there are so many reasons why we love them. They make our lives better, share their expertise, uplift our spirits, and show profound generosity. This is a Valentine to those people, […]
Alert HR Staff to Trends in Employee Feedback using Wootric
Are you using pulse surveys to monitor employee engagement? What are reviews from candidates and former employees on Glassdoor telling your potential hires? When you use machine learning to auto-categorized feedback from these internal and external sources, you can better understand the drivers of employee experience metrics. Watchlist reports in Wootric CXInsight™ can alerted to […]
G2 Crowd Grid for Enterprise Feedback Management (Winter 2019)
We’re delighted to share that Wootric has once again been recognized as a “High Performer” in the G2 Crowd Grid Report for Enterprise Feedback Management. “In a few short years, the Wootric platform has evolved from an NPS survey tool to an AI-powered, enterprise-ready Voice of Customer solution. The fact that we have garnered stellar […]
Top 5 Blog Articles for CX Practitioners in 2018
Here at Wootric we pride ourselves on providing information about trends and best practices that can help our CX champions shine. Well, four more seasons have come and gone! These are the articles that resonated the most with our readers in 2018. If you missed any, here is your chance to get caught up and […]
How to Alert Stakeholders to Customer Feedback Trends using Watchlist Reports
Banks alert you about suspicious activity on your account and let you set alerts for when your accounts fall below a certain amount. You can get similar, automated alerts when it comes to Voice of the Customer data. As a CX practitioner, you probably log in to your customer feedback management platform periodically to make […]
SMS is the “Fresh Powder” Survey Channel
Did you know SMS surveys garner 5x the open rate of email? If you are asking customers for feedback at transaction touchpoints, this survey channel might be right for your business. Here is why. There’s a distinct advantage to being the first, especially when it comes to customer communication in a new channel. In the […]
