Banks alert you about suspicious activity on your account and let you set alerts for when your accounts fall below a certain amount. You can get similar, automated alerts when it comes to Voice of the Customer data. As a CX practitioner, you probably log in to your customer feedback management platform periodically to make […]
Marketing & CX
SMS is the “Fresh Powder” Survey Channel
Did you know SMS surveys garner 5x the open rate of email? If you are asking customers for feedback at transaction touchpoints, this survey channel might be right for your business. Here is why. There’s a distinct advantage to being the first, especially when it comes to customer communication in a new channel. In the […]
How Sentiment Analysis Improves Employee Engagement in Healthcare
Employers know that hiring individuals who are a good fit is important to the company’s ultimate success, but not everyone recognizes that hiring is just the beginning. In the healthcare industry in particular, where burnout rates have been increasing at alarming rates, monitoring employee sentiment and getting feedback to improve their engagement is crucial. Understanding […]
The CX Tipping Point: When is Buying Text & Sentiment Analytics Worth it?
The potential for machine learning to elevate the customer experience has everyone buzzing. But AI-powered text and sentiment analysis may not be worth it for everyone. It is certainly not a cure-all for your CX woes, but it is an incredible solution for specific problems that CX pros may face. Enhancing a mature CX program […]
The best “growth hack” for SaaS: Talk to your customers through the entire customer lifecycle
It sounds simple — but it’s not easy: talking with your customers through every stage of the customer lifecycle. There’s been a lot said about the value of talking to your customers before you build the product to ensure market fit, but very little said about continuing the conversation past marketing and past the sale. […]
Four Technologies Reshaping the Customer Experience
This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars […]
3 Common Mistakes that Negatively Impact Customer Effort Score (CES)
This guest post was contributed by Amy Etheridge, the Head of Customer Advocacy at MindTouch. She has 20 years of experience in software, including marketing, sales, success, and support. She is dedicated to understanding the holistic customer experience. As the Head of Customer Advocacy at MindTouch, I spend a lot of time digging into our customer […]
How to Learn from Bad Net Promoter Scores
This guest post was written by Martin Ceisel, the lead Content Strategist at MindTouch. His hobbies include writing, writing, and writing some more. MindTouch is a self-service platform that helps companies improve support agent productivity, increase ticket deflection, and fuel self-service support. A quick look at some Net Promoter Score benchmarks will quickly reveal a painful […]
Using Industry Benchmarks to Set a Good Net Promoter Score (NPS) Goal
“What grade did you get?” Do you remember getting asked that question in grade school? Or maybe you were the one asking it? Humans like to know how they’re doing compared to everyone else. This carries over into customer experience as well. At Wootric, we advise companies on setting up an effective Net Promoter Score […]
Top CX Survey Use Cases for Integrating Wootric and Intercom
In case you missed it, customers’ expectations have changed. The way we communicate with them has changed, and Intercom users are leading the way. Customers and prospects like communicating via Intercom chat. It’s efficient, modern, and conversational. Integrating a customer feedback program with Intercom takes customer experience to the next level. Having all your customer […]
