The potential for machine learning to elevate the customer experience has everyone buzzing. But AI-powered text and sentiment analysis may not be worth it for everyone. It is certainly not a cure-all for your CX woes, but it is an incredible solution for specific problems that CX pros may face. Enhancing a mature CX program […]
Marketing & CX
The best “growth hack” for SaaS: Talk to your customers through the entire customer lifecycle
It sounds simple — but it’s not easy: talking with your customers through every stage of the customer lifecycle. There’s been a lot said about the value of talking to your customers before you build the product to ensure market fit, but very little said about continuing the conversation past marketing and past the sale. […]
Four Technologies Reshaping the Customer Experience
This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Consider the realities: as recently as even 2007 the modern smartphone didn’t exist, AI was still a science fiction notion, and the idea of self-driving cars […]
3 Common Mistakes that Negatively Impact Customer Effort Score (CES)
This guest post was contributed by Amy Etheridge, the Head of Customer Advocacy at MindTouch. She has 20 years of experience in software, including marketing, sales, success, and support. She is dedicated to understanding the holistic customer experience. As the Head of Customer Advocacy at MindTouch, I spend a lot of time digging into our customer […]
How to Learn from Bad Net Promoter Scores
This guest post was written by Martin Ceisel, the lead Content Strategist at MindTouch. His hobbies include writing, writing, and writing some more. MindTouch is a self-service platform that helps companies improve support agent productivity, increase ticket deflection, and fuel self-service support. A quick look at some Net Promoter Score benchmarks will quickly reveal a painful […]
Using Industry Benchmarks to Set a Good Net Promoter Score (NPS) Goal
“What grade did you get?” Do you remember getting asked that question in grade school? Or maybe you were the one asking it? Humans like to know how they’re doing compared to everyone else. This carries over into customer experience as well. At Wootric, we advise companies on setting up an effective Net Promoter Score […]
Top CX Survey Use Cases for Integrating Wootric and Intercom
In case you missed it, customers’ expectations have changed. The way we communicate with them has changed, and Intercom users are leading the way. Customers and prospects like communicating via Intercom chat. It’s efficient, modern, and conversational. Integrating a customer feedback program with Intercom takes customer experience to the next level. Having all your customer […]
5 Ways to Break Down the Data Silos that Hurt Customer Experience
Do you have a data silo problem? Do customers complain of having to explain everything about their business to sales, and then to customer success, and then again to customer support? Is customer support hearing about the same issues, over and over again, that aren’t being addressed by product? Those are just two of the […]
Designing User Interface (UI) for AI-powered Customer Feedback Insights
Wootric has always been a customer feedback platform that values each user’s feedback and over time we’ve gathered millions of survey responses. So what happens if, as a company, you receive more feedback than any person or group can read and understand? You use AI-powered Wootric CXInsight™! Seriously 🤖! We’ve entered into a new world […]
5 Sneaky Biases That May Affect Your Customer Insight Analysis
Data is the beating pulse of business, but customer data is more like DNA. Customer data, if we’re using it right, directs how we grow and what we develop. But what happens if that customer data becomes corrupted by our own bias? We can’t grow or develop in the ways we need to. But what […]
