As the professional responsible for customer experience in your company, you know that great UX and CX can give your company a competitive edge. You may take a customer journey approach to tracking metrics like Net Promoter Score or CSAT, gathering feedback at moments that can make or break customer loyalty. It’s your job to […]
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How to Automate Closing the Loop on Customer Feedback
Gearing up to launch a customer experience management program can be a huge project. Companies often struggle with survey deployment, in particular, software marketers that want to gather feedback from users inside their application. Marketers often have to wait in the dev queue to add code to the product to enable a survey. And, when […]
Has your NPS program become…boring?
As purveyors of customer experience management software, we are fans of using the Net Promoter Score (NPS) system to boost customer happiness. NPS is the wildly popular customer loyalty metric that is used by Fortune 500 companies and startups alike to building customer centricity. It credited with driving customer retention and revenue growth. Yet there […]
Top 5 Blog Articles for CX Practitioners in 2018
Here at Wootric we pride ourselves on providing information about trends and best practices that can help our CX champions shine. Well, four more seasons have come and gone! These are the articles that resonated the most with our readers in 2018. If you missed any, here is your chance to get caught up and […]
The best “growth hack” for SaaS: Talk to your customers through the entire customer lifecycle
It sounds simple — but it’s not easy: talking with your customers through every stage of the customer lifecycle. There’s been a lot said about the value of talking to your customers before you build the product to ensure market fit, but very little said about continuing the conversation past marketing and past the sale. […]
How to Learn from Bad Net Promoter Scores
This guest post was written by Martin Ceisel, the lead Content Strategist at MindTouch. His hobbies include writing, writing, and writing some more. MindTouch is a self-service platform that helps companies improve support agent productivity, increase ticket deflection, and fuel self-service support. A quick look at some Net Promoter Score benchmarks will quickly reveal a painful […]
Using Industry Benchmarks to Set a Good Net Promoter Score (NPS) Goal
“What grade did you get?” Do you remember getting asked that question in grade school? Or maybe you were the one asking it? Humans like to know how they’re doing compared to everyone else. This carries over into customer experience as well. At Wootric, we advise companies on setting up an effective Net Promoter Score […]
Why You Should Abandon Long Customer Surveys (and Use Always-On Microsurveys Instead)
When was the last time you completed the long survey you ask your customers to fill out? This is a painfully obvious (and obviously painful) exercise you can do to assess the customer experience of your surveys. If the survey is long, you will probably find it a boring, tedious task to parse and answer […]
The Joy of Net Promoter Score: Sharing Customer Praise
Gathering Net Promoter Score feedback isn’t just about receiving critique and feature requests. An important growth component of an NPS customer feedback program is identifying your promoters, then engaging and activating them for upsell, referral or advocacy. But there is another benefit to identifying promoters — the feelings you get from their verbatim comments–gratification, inspiration, […]
How to Choose the Best Net Promoter Score Software for Your Business
You’ve decided to implement an NPS program to increase customer loyalty, but now you’ve got to wade through the pool of NPS software service providers to find the best value and match for your company. All of them allow you to ask that all important question, “On a scale of 0 -10, how likely are […]
