We recently sat down with early stage investor Lee Jacobs to get his take on the connection between customer centricity and startup success. Wootric: Hi Lee! Tell us about your career and how it led you to investing in early stage entrepreneurs. Lee Jacobs: I was always interested in early technology. When I was at […]
Has your NPS program become…boring?
As purveyors of customer experience management software, we are fans of using the Net Promoter Score (NPS) system to boost customer happiness. NPS is the wildly popular customer loyalty metric that is used by Fortune 500 companies and startups alike to building customer centricity. It credited with driving customer retention and revenue growth. Yet there […]
G2 Crowd Grid for Enterprise Feedback Management (Winter 2019)
We’re delighted to share that Wootric has once again been recognized as a “High Performer” in the G2 Crowd Grid Report for Enterprise Feedback Management. “In a few short years, the Wootric platform has evolved from an NPS survey tool to an AI-powered, enterprise-ready Voice of Customer solution. The fact that we have garnered stellar […]
How Sentiment Analysis Improves Employee Engagement in Healthcare
Employers know that hiring individuals who are a good fit is important to the company’s ultimate success, but not everyone recognizes that hiring is just the beginning. In the healthcare industry in particular, where burnout rates have been increasing at alarming rates, monitoring employee sentiment and getting feedback to improve their engagement is crucial. Understanding […]
The CX Tipping Point: When is Buying Text & Sentiment Analytics Worth it?
The potential for machine learning to elevate the customer experience has everyone buzzing. But AI-powered text and sentiment analysis may not be worth it for everyone. It is certainly not a cure-all for your CX woes, but it is an incredible solution for specific problems that CX pros may face. Enhancing a mature CX program […]
Marketing Strategies to Revitalize Your SaaS Customer Engagement
Marketing a SaaS (software as a service) company presents some unique challenges. Since you’re providing a service over time (ideally a long period) and likely operating on annual or monthly contracts, customer retention is more important (and often more difficult) that it is for other businesses. For a SaaS marketing strategy to work, you can’t […]
How SaaS Companies Hire & Scale Customer Success: Perspectives from Leaders at JobScience & brightwheel
Great news! Your company is growing fast. If you are responsible for scaling the Customer Success team though, it can be daunting. You need more CSMs to support all of the new customers your Sales team is bringing in the door. How do you recruit? Who do you hire? How can you ensure new hires […]
Women in Tech 2017: Perspectives from a Female CEO
In honor of Women’s Equality Day in the U.S., Wootric CEO Deepa Subramanian took time to answer questions about being a woman in tech leadership. Deepa cofounded Wootric with Chief Customer Officer Jessica Pfeifer in 2013. Women’s Equality Day commemorates the August 26, 1920 adoption of the Nineteenth Amendment to the U.S. Constitution which gave women the […]
Integrate Wootric with any database using Xplenty
Wootric data gives you valuable, actionable information about customer experience and the success of your business efforts. And, to make the most of CX metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES), you will want to integrate Wootric with all of your other business data. However, this is often […]
How to Get More from Your Net Promoter Score Program
This post is a collaboration with our partner Amity, a powerful customer success software platform. NPS is a simple one-question survey in which you ask your customer, “How likely are you to recommend our product to friends or colleagues?” Because NPS is a strong indicator of customer satisfaction across support, product, success, and more, it’s […]
