A year has gone by, and it’s time for SaaS subscription renewal. Who reaches out to close the renewal, the…
Who Should Own Renewal? Customer Success Experts Share the Pros & Cons of 3 Different Models
Marketing Strategies to Revitalize Your SaaS Customer Engagement
Marketing a SaaS (software as a service) company presents some unique challenges. Since you’re providing a service over time (ideally…
How SaaS Companies Hire & Scale Customer Success: Perspectives from Leaders at JobScience & brightwheel
Great news! Your company is growing fast. If you are responsible for scaling the Customer Success team though, it can…
CES: New Ways SaaS Companies are Using Customer Effort Score
Effort. We’re taught to praise it, get really good at avoiding it, and really, would rather do without it. Effort…
Tips on Improving Customer Experience from Six CX Experts
Why is Customer Experience becoming the primary way companies differentiate themselves in an increasingly crowded market? How does CX pave…
Introducing Wootric CXInsight™: AI-powered Analysis of Qualitative Data
UPDATE: CXInsight is now in production, delivering value to our customers every day. Sign up for a demo of Wootric CXInsight™…
A Look Under the Hood: AI for CX at Wootric
by Prabhat Jha (@prabhatjha) and Ryan Smith (@rnsmith49) UPDATE May 2018: Read a current account of our progress here. Today…
The Customer Journey Mapping Guide to Getting Started
A customer journey map is a diagram of all the places customers come into contact with your brand, online or…
Customer Experience Quotes from Experts on the Cutting Edge
“Customer experience” is a phrase that is generating increasing amounts of buzz. It’s grown from a philosophical understanding of the…
Women in Tech 2017: Perspectives from a Female CEO
In honor of Women’s Equality Day in the U.S., Wootric CEO Deepa Subramanian took time to answer questions about being…