Micro-surveys are the key to gaining the customer feedback you need to power your CX program, and many of these…
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What is NPS: the Concept and Formula
You hear the term tossed around in most any meeting focused on customers: “What’s the NPS? How many Promoters do…
What is easy?
It’s a concise and powerful word. Easy is simple, easy is effortless. Easy takes me to a place where I can free up valuable time to focus on other things, perhaps things that matter more. Or perhaps things that are more complex. I can get the fundamentals out of the way, and get to the meaty, challenging bits.
B2B Now Feels B2C. Here’s How to Consumerize Your Enterprise Product
Customer expectations drive the value of CX. Continuously meet or exceed expectations, and delighted customers will return and even become…
NPS: A Big Metric in a Small Package
There’s been some great chatter over the past year about the most meaningful metrics to measure in an online business. I’ve seen posts by growth hackers (Brian Balfour, Hubspot), VCs (Kevin Colleran, General Catalyst), and influencers (Danny Crichton, TechCrunch) talking about the ‘essentials’ — the numbers that are worth the time to track, and the ones that help you, your team, and present or future investors gauge your progress and success as an organization.
Introducing Wootric
Wootric is a modern customer delight tool for online businesses.
Every Team’s a CX Team: How to Align Them with VOC
The value of becoming a customer-centric company is no longer in question. In 2019, companies leading in CX were 3X…
Segment Integration– Use Wootric NPS without touching code
In-product tools can be extremely valuable to a business. Google Analytics, Mixpanel, Optimizely, Crazy Egg…I’m sure we all have a few we can’t live without. But if your technical resources are constrained, even the easiest tools to install end up somewhere in the development pipeline. As the non-technical side of the house, I know how hard it can be to wait to test out a new shiny tool.
“I Almost Lost a Customer When Our Champion Left”: A Customer Success Story from Zuora
In this final post in our series of Customer Success war stories, we have a sterling example of success. Rachel…
5 Reasons to Build a Customer Feedback Program to Grow Your Startup
You’ve been thinking about developing a more rigorous customer feedback program, but you’re putting it off. You may feel like you don’t have the bandwidth to respond to customers, and worry that it will be tough to make sense of what people tell you.