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How & When To Survey Your Customers for NPS Feedback

How & When To Survey Your Customers for NPS Feedback

October 16, 2015 By Jessica Pfeifer

Wootric - Maximize Customer Lifetime Value

When it comes to using Net Promoter Score surveys to gain insights from your customers, you probably have questions about sampling.

Filed Under: How to NPS, Marketing & CX, Product Dev, Success Tagged With: Wootric

Leverage NPS Surveys to Boost Brand Advocacy

September 30, 2015 By Nichole Elizabeth DeMeré

Wootric - Maximize Customer Lifetime Value

“Net Promoter Score,” also known as NPS, is the metric of choice for measuring customer loyalty. The magic lies in the answer to one simple question you’ll find on almost every company survey: “How likely are you to recommend us to a friend or colleague?”

Filed Under: How to NPS, Marketing & CX, Success

How to Get Rich Product Feedback when You Can No Longer Talk to Every Customer

September 22, 2015 By Wootric Team

Wootric - Maximize Customer Lifetime Value

As a startup founder, you were probably on a first name basis with many of your early users. Some became cheerleaders and champions, others churned. And, in those early weeks and months, everyone’s detailed, anecdotal feedback was critical. Those first 5, 10, or 50 customers helped you hone your product into something that hundreds or even thousands of customers now rely on.

Filed Under: How to NPS, Product Dev Tagged With: Wootric

Net Promoter Score Implementation: DIY or Outsource?

September 8, 2015 By Jessica Pfeifer

Wootric - Maximize Customer Lifetime Value

The beauty of Net Promoter Score is its simplicity. At the core, it is one key numeric ranking question supported by an open ended “why” question. (See my post on the ABCs of NPS to learn the basics.) It’s a question that can be asked in many channels: over the phone, in an email, in your website or mobile app, in person. A variety of tools exist to help you execute NPS for your business with various degrees of complexity and cost. These range from setting up your own email survey to using an automated service to hiring a consulting firm to implement NPS programs for your company. Here’s a snapshot of what these different options have to offer:

Filed Under: How to NPS, Product Dev Tagged With: SaaS, Wootric, Wootric2

Clean Code: Please, Do It for the Interns

September 3, 2015 By Wootric Team

Wootric - Maximize Customer Lifetime Value

Before coming to Wootric for a summer internship, my programming experience was limited. I had taken a couple of object-oriented classes in Java and that was about it. I quickly found that my in-class experience did not immediately translate into workplace competency.

Filed Under: Company, Product Dev

6 Customer Engagement Tips from The Experts

August 31, 2015 By Wootric Team

Wootric - Maximize Customer Lifetime Value

Whether you specialize in customer experience, engagement, success, or service, you’re tasked with retaining and delighting customers all the time. Plus, you have to get to know them.

Filed Under: Marketing & CX, Success Tagged With: Customer Engagement, Customer Experience, Customer Success, Wootric, Wootric2

4 Creative Ways to Make Your SaaS Business Customer-Centric

August 13, 2015 By Wootric Team

New Relic Screenshot: Become a Data Nerd

Are you trying to improve the way you treat customers at your Software-as-a-Service (SaaS) business?

Filed Under: Marketing & CX, Success

A/B Testing to Optimize Customer Happiness using Net Promoter Score at Magoosh

August 12, 2015 By Wootric Team

Magoosh is all about making sure our students are well educated and happy. But we’re also a data-driven business that uses metrics to make decisions — vague notions of happiness are nice, but we want numbers!

Filed Under: Product Dev Tagged With: A/B Testing, Case Study, SaaS

More Than a Metric: The Net Promoter Score Cycle

August 4, 2015 By Jessica Pfeifer

Wootric - Maximize Customer Lifetime Value

Imagine a lion tamer in the center of a circus ring, whip in one hand, a wooden chair in the other. The lion stares at the man, unsure of its next move. The crowd waits anxiously for the lion to strike — but nothing happens. The angry lion has been tamed, without brute force or coercion.

Filed Under: Marketing & CX, Product Dev, Success Tagged With: Wootric

Segment Integration– Use Wootric NPS without touching code

July 28, 2015 By Wootric Team

Segment.com logo and Wootric logo

In-product tools can be extremely valuable to a business. Google Analytics, Mixpanel, Optimizely, Crazy Egg…I’m sure we all have a few we can’t live without. But if your technical resources are constrained, even the easiest tools to install end up somewhere in the development pipeline. As the non-technical side of the house, I know how hard it can be to wait to test out a new shiny tool.

Filed Under: Company, How to NPS, Marketing & CX, Product Dev, Success Tagged With: Wootric, Wootric2

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