The beauty of Net Promoter Score is its simplicity. At the core, it is one key numeric ranking question supported by an open ended “why” question. (See my post on the ABCs of NPS to learn the basics.) It’s a question that can be asked in many channels: over the phone, in an email, in your website or mobile app, in person. A variety of tools exist to help you execute NPS for your business with various degrees of complexity and cost. These range from setting up your own email survey to using an automated service to hiring a consulting firm to implement NPS programs for your company. Here’s a snapshot of what these different options have to offer:
SaaS
A/B Testing to Optimize Customer Happiness using Net Promoter Score at Magoosh
Magoosh is all about making sure our students are well educated and happy. But we’re also a data-driven business that uses metrics to make decisions — vague notions of happiness are nice, but we want numbers!
