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SaaS

Net Promoter Score Implementation: DIY or Outsource?

September 8, 2015 By Jessica Pfeifer

The beauty of Net Promoter Score is its simplicity. At the core, it is one key numeric ranking question supported by an open ended “why” question. (See my post on the ABCs of NPS to learn the basics.) It’s a question that can be asked in many channels: over the phone, in an email, in your website or mobile app, in person. A variety of tools exist to help you execute NPS for your business with various degrees of complexity and cost. These range from setting up your own email survey to using an automated service to hiring a consulting firm to implement NPS programs for your company. Here’s a snapshot of what these different options have to offer:

Filed Under: How to NPS, Product Dev Tagged With: SaaS

A/B Testing to Optimize Customer Happiness using Net Promoter Score at Magoosh

August 12, 2015 By Wootric Team

Magoosh is all about making sure our students are well educated and happy. But we’re also a data-driven business that uses metrics to make decisions — vague notions of happiness are nice, but we want numbers!

Filed Under: Product Dev Tagged With: A/B Testing, Case Study, SaaS

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NPS is a registered trademark, and Net Promoter Score is a service mark, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.


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