Get the “Trifecta View” of the SaaS Customer Journey using CX Surveys in Salesforce

January 3, 2018 By Elisha Zhang

Congratulations! Another customer is starting their journey with your company. They’ll go through the various stages in the sales funnel,…

CMOs: Don’t Get Replaced by a Growth Marketer in 2018 – Become One

What is “Growth Marketing” and why should CMOs be gunning for a job title change in 2018? It’s not just…

December 13, 2017 By Elisha Zhang

Customer experience is about much more than whether or not your clients enjoy using your product. It involves every aspect…

December 5, 2017 By Elisha Zhang

Congrats! You are in charge of collecting feedback from your customers and it’s flowing in fast. The C-suite is eager…

Customer feedback is having a renaissance of sorts – it’s always been “important,” but never has it been so sought…

November 21, 2017 By Elisha Zhang

Christie Pitts, investment partner and chief of staff, and Arlan Hamilton, the founder and managing partner of Backstage Capital interviewed…

November 15, 2017 By Elisha Zhang

A year has gone by, and it’s time for SaaS subscription renewal. Who reaches out to close the renewal, the…

October 30, 2017 By Lisa Abbott

Marketing a SaaS (software as a service) company presents some unique challenges. Since you’re providing a service over time (ideally…

October 23, 2017 By Lisa Abbott

Great news! Your company is growing fast. If you are responsible for scaling the Customer Success team though, it can…