The Wootric Blog has written another year of how-to guides, new integration announcements and expert opinions, all to help professionals build efficient, cross-functional teams focused on boosting customer happiness.
Here are the articles that were viewed, shared and bookmarked the most in 2017!
Customer journey maps can move you towards more conversions, greater customer loyalty, and improved customer experience from end to end (or from end to forever, if your subscription-based). If your company is struggling with the question“Why aren’t customers completing (or repeating) purchases?”, then this guide is for you.
The guest post from Chad Horenfeldt outlines the decision making process Chad and BlueCore had to go through, separating Support from Success, in order to battle burn-out and ultimately avoid disappointing customers.
This collaborative post with Amity gives concrete actions to take to make sure your NPS program flourishes and features examples from the Wootric-Amity partnership. Leverage the information your NPS program is gathering to get the most value for your company with this post.
Why is Customer Experience becoming the primary way companies differentiate themselves in an increasingly crowded market? How does CX pave the way for growth? How can you leverage customer feedback for happier customers, more referrals, and more sales? We asked all of these questions and more of CX experts at the top of their field – and their answers will inspire you.
If you are like most B2B SaaS company leaders, you send your buyers a Net Promoter Score survey to gauge loyalty and solicit feedback. You may be hesitant to ask the same question of the hundreds of end users of your product. The fact is end users are your customers, too. Understanding what end users love can strengthen your relationships with the decision makers.
Honorable Mention:
CES: New Ways SaaS Companies are Using the Customer Effort Metric
Effort is hard and uncomfortable. Today, “user-friendly” isn’t just a selling point anymore, it’s become a basic expectation among customers – to the point that if a task isn’t intuitively easy to complete, consumers will drop the product and go elsewhere. Read how Customer Success and Product Development teams in particular have been adding CES to their customer journey metrics to get feedback on onboarding and ease of feature use.
To all of the customer happiness advocates out there, thank you for reading our blog and staying connected to Wootric this year. Your passionate advocacy for customers inspires us to create tools and content to help you, and we love that you are on this journey with us. We’ll be back in 2018 with more insight to help you win customers for life.
