Unlock insights from customer feedback
Supercharge your Voice of Customer program with CXInsight™ text & sentiment analytics

Massive amounts of feedback?
Companies are inundated with comments — NPS survey responses, support tickets, app store reviews, employee surveys and more.
Verbatims are a gold mine of data that can guide improvements to customer experience, but extracting insights has been difficult, expensive and time-consuming.
Massive amounts of customer feedback?
Companies are inundated with feedback — from NPS survey responses to support tickets to app store reviews.
CX pros know that customer comments are a gold mine of data that could guide improvements to customer experience, but extracting insights has been difficult, expensive and time-consuming.

Now you can understand why customers love you or don’t.
- Emotion matters. Machine learning identifies sentiment behind every topic in each verbatim comment, instantly analyzing volumes of feedback.
- Algorithms based on what matters in your industry combined with a rule-based approach, customized for your organization.
- Analyze feedback in any language, from any source.

Know what improvements will have the most impact.
Stop wasting time deliberating. Use data to prioritize projects.
- Quantify what your customers care about.
- Understand the “why” behind Net Promoter Score and journey point metrics.
- Analyze a single source–or see themes across all feedback sources.
- Visualize data by any business driver.
- Create tag hierarchy.


“Wootric is the platform that does the best job of making the data easy to use from a CX standpoint.”
David Yin VP Consumer Insights & Brand Strategy, Ancestry
Save time. Take action faster.
- View big picture trends and spot anomalies at a glance.
- Create an executive dashboard based on what matters to you.
- Customize dashboards for each stakeholder function.
- Alert stakeholders to changes in feedback trends automatically, so they can take action.

Insight without a data analyst.
- Explore root cause, pinpoint opportunities and risks.
- Easily access the verbatims that humanize the insights.
- Slice and dice data
- by persona, user group or other property.
- by theme.
- by journey point.
- by sentiment.
- by individual.


Get a unified view. Import feedback from any source.
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- Start with a single source like Net Promoter Score survey feedback. Overtime, analyze multiple sources of feedback in one easy-to-use platform.
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- Example sources: touchpoint surveys, online reviews, brand trackers, support tickets, and employee engagement surveys.
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- Import data yourself, or work with Wootric for direct integration.
Understand why customers love you or don’t
- By persona or user group. What are your Enterprise customers saying? Frequent shoppers? Administrators?
- By theme. Learn who is talking about what, and go deeper into what they are saying.
- By sentiment. You don’t need a score. CX Insight™ tells you who is unhappy and what they are talking about.
- By individual. See a customer’s history of feedback when you search by unique identifier.

Align all business teams around the customer.
- No more silos — democratize customer data.
- Automate trend alerts via email.
- Our platform makes it easy for teams to discover relevant insights themselves.
- Permission-based access.

Align all business teams around the customer
- Route feedback to Product, Marketing, Success, Sales and Support for action.
- No more silos. Share voice of customer data when you integrate Wootric with systems of record.


“The tagging is great! Wootric is on the cutting edge of innovation.”
Sterling Anderson Customer Insights Manager
Ready for a feedback command center?
Get Wootric CXInsight™
Wootric artificial intelligence is powered by proprietary algorithms and open source libraries