Net Promoter Score
NPS Survey Methods – Email NPS or In-App NPS?
Before we address which survey method is best for your business, let’s look at what email NPS and in-app NPS surveys look like.
Example of NPS Email Survey
Wootric offers NPS email templates that enable you to send surveys directly from your favorite email provider or CRM (like MailChimp or Marketo.) Results appear in your Wootric dashboard.
In general, respondents are more likely to leave qualitative feedback in an email survey vs. in-app respondents.
Example of NPS In-app Survey
Which is the best NPS method?
What should you use – email, in-app (or even SMS) NPS surveys? This depends entirely on your business model. It’s best to engage your customers where they are. Where are they expecting to hear from you? Where are they most likely to respond? Learn how to chose the best customer feedback channel for your customer base.