Customer Satisfaction
Everything you need to know.
What is Customer Satisfaction?
Customer Satisfaction score, commonly referred to as CSAT, is an attempt at capturing how satisfied customers are with a company’s goods and services. A survey asks a customer to rate their satisfaction, typically on a scale from 1 to 5. … Read more
Why is Customer Satisfaction Popular?
The ability to track customer happiness with a company’s product and services using a single number is the holy grail of leadership and investor teams. Understanding how happy a customer is with a company’s product and services should provide a good grasp on how poised the company is for future growth. … Read more
How to Measure Customer Satisfaction?
Measuring Customer Satisfaction is done through surveys. It sounds simple and straightforward enough, however getting to an accurate number involves some statistical science. … Read more
When to Measure CSAT? Customer Satisfaction Use Cases
By far, the most common use case of CSAT is as a departmental metric in Call Centers, with Customer Service and Support teams. A CSAT survey is triggered after an interaction with a support or service representative or agent. … Read more
