What is Customer Effort Score (CES)?
The customer effort score is an index from 1 to 7 that measures how easy a company makes it for customers to deal with its products and services.
A company that provides effortless service gets a 7 while a company that makes it difficult gets a 1. In other words, the higher the CES, the better.
In the world of customer experience (CX), the CES survey is a transactional survey, meaning it gauges the distinct experiences customers have with a particular business. CES surveys are triggered upon specific interactions and processes between a customer and a business.
It is often proven to be more predictive of customer loyalty and have better ROI. [Learn More]
A real-time microsurvey to customers …[Learn More]
In customer support/service, in e-commerce check-out, in onboarding etc. [Learn More]
Strive for a 7 however…[Learn More]