In this video, Alan Ho (Head of Developer Relations at Apigee, now part of Google) & Prabhat Jha (CTO of Wootric) talk about how digital native companies like New Relic, Docker, and Apigee/Google use API Analytics and Net Promoter Score to build user experiences that developers love.
Instrumenting and optimizing developer portals for these critical customers is often an afterthought for API programs. Unless you spend the same amount of effort instrumenting and optimizing your portal as you do your main website, its unlikely that you will attract a critical mass of developers.
What Alan and Prabhat cover:
- What makes developer products different than traditional B2B products
- What SaaS metrics and enterprise sales KPIs still apply when building developer products
- How to use different types of analytics in concert with each other