Doesn’t it feel great when business is booming (or at least appears that way)? You’re not receiving any complaints, customers continue to use your service, and some of them are even growing their accounts. You must be doing everything right, right? Not necessarily. Many businesses make the mistake of assuming that a customer is loyal, […]
Marketing & CX
As someone that works to improve the customer experience at your company, you want to make sure you’re effective. Are you communicating with customers enough? Are you effectively measuring their happiness? Are you taking their feedback seriously, and integrating it into your business plans?
Net Promoter Score (NPS) is the popular metric that shows you how well your company is doing at the job of keeping customers happy. A high score means that the folks who really love your service or product vastly outnumber those who’ve had a negative experience.
Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
15Five is a provider of a SaaS product that aims to create more effective communication between employees and management. The product works by having employees check in once a week to take a 15-minute survey, with the employee’s manager spending about five minutes to review the answers—hence the name 15Five.
We all know mobile apps live and die by user engagement. What’s the best way to understand why some app users love you, and why others disappear? What actions should you prioritize to boost user engagement? Many young companies choose the Net Promoter Score process. NPS surveys offer a lean way to gather meaningful feedback, and align a team around user happiness.
All types of businesses leverage customer surveys, and they’re as important for small, growing businesses as they are for established corporations. When you’re creating a customer survey, whether it’s for the first time, or something you do each year, it’s helpful to understand what to expect. What is a good survey response rate? What are best practices for customer surveys? What is the competition encountering?
We launched the Wootric blog in 2015 to educate online businesses about using Net Promoter Score to align teams around boosting customer happiness, and to tell our own story of growth. These five posts were the most popular this year. Did you miss any of them? Here is your chance to click and read!
You’ve been thinking about developing a more rigorous customer feedback program, but you’re putting it off. You may feel like you don’t have the bandwidth to respond to customers, and worry that it will be tough to make sense of what people tell you.
Since we’re both in the business of qualitative data, Wootric reached out to Morgan Brown to interview him for his expertise in the field.