Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.
Marketing & CX
15Five is a provider of a SaaS product that aims to create more effective communication between employees and management. The product works by having employees check in once a week to take a 15-minute survey, with the employee’s manager spending about five minutes to review the answers—hence the name 15Five.
We all know mobile apps live and die by user engagement. What’s the best way to understand why some app users love you, and why others disappear? What actions should you prioritize to boost user engagement? Many young companies choose the Net Promoter Score process. NPS surveys offer a lean way to gather meaningful feedback, and align a team around user happiness.
All types of businesses leverage customer surveys, and they’re as important for small, growing businesses as they are for established corporations. When you’re creating a customer survey, whether it’s for the first time, or something you do each year, it’s helpful to understand what to expect. What is a good survey response rate? What are best practices for customer surveys? What is the competition encountering?
We launched the Wootric blog in 2015 to educate online businesses about using Net Promoter Score to align teams around boosting customer happiness, and to tell our own story of growth. These five posts were the most popular this year. Did you miss any of them? Here is your chance to click and read!
You’ve been thinking about developing a more rigorous customer feedback program, but you’re putting it off. You may feel like you don’t have the bandwidth to respond to customers, and worry that it will be tough to make sense of what people tell you.
Since we’re both in the business of qualitative data, Wootric reached out to Morgan Brown to interview him for his expertise in the field.
Rob Van Brewster is Vice President of Global Alliances at Twilio, the cloud communications platform for building voice & messaging applications. Delivering stellar customer service has been a hallmark of his 20+ year career in enterprise sales leadership at technology companies including Twilio, Eloqua, and Salesforce.com. Building great teams is his passion, so we are excited that Rob has recently become an advisor to Wootric focusing on our go to market initiatives. We sat down with him recently to hear his perspective on the role of customer experience and Net Promoter Score in the success of SaaS businesses.
In this age of survey fatigue, getting users to engage with a survey in any medium is challenging. Mobile apps are no exception, and have their own unique constraints. The good news is that in-app surveys can provide a streamlined mobile experience that results in super-high response rates and meaningful feedback, too.
When it comes to using Net Promoter Score surveys to gain insights from your customers, you probably have questions about sampling.