I’m a big believer in what has rightly become the most acclaimed happiness metric in business today: Net Promoter Score. As the CEO of Wootric, I built our “customer happiness platform” on the NPS framework, and here is why: When I ran Schmendricks bagels, my most meaningful interaction with my customers took place in that second after […]
We’re excited to announce that our Zapier integration is live! In case you haven’t heard, Zapier is the application that lets you easily “zap” data from one workflow application to another and trigger actions. This is a boon to companies that use multiple platforms to support different functions, and need their data to move seamlessly […]
Today is an exciting day for Wootric. We founded Wootric in 2014 after realizing that businesses struggle when it comes to managing customer feedback and are therefore facing low customer satisfaction and loyalty. There was no solution to align a company around customer happiness: a platform that would automate the workflow of a) collecting feedback, b) extracting insights, and c) […]
We all know mobile apps live and die by user engagement. What’s the best way to understand why some app users love you, and why others disappear? What actions should you prioritize to boost user engagement? Many young companies choose the Net Promoter Score process. NPS surveys offer a lean way to gather meaningful feedback, and align a team around user happiness.
We launched the Wootric blog in 2015 to educate online businesses about using Net Promoter Score to align teams around boosting customer happiness, and to tell our own story of growth. These five posts were the most popular this year. Did you miss any of them? Here is your chance to click and read!
Rob Van Brewster is Vice President of Global Alliances at Twilio, the cloud communications platform for building voice & messaging applications. Delivering stellar customer service has been a hallmark of his 20+ year career in enterprise sales leadership at technology companies including Twilio, Eloqua, and Salesforce.com. Building great teams is his passion, so we are excited that Rob has recently become an advisor to Wootric focusing on our go to market initiatives. We sat down with him recently to hear his perspective on the role of customer experience and Net Promoter Score in the success of SaaS businesses.
Before coming to Wootric for a summer internship, my programming experience was limited. I had taken a couple of object-oriented classes in Java and that was about it. I quickly found that my in-class experience did not immediately translate into workplace competency.
In-product tools can be extremely valuable to a business. Google Analytics, Mixpanel, Optimizely, Crazy Egg…I’m sure we all have a few we can’t live without. But if your technical resources are constrained, even the easiest tools to install end up somewhere in the development pipeline. As the non-technical side of the house, I know how hard it can be to wait to test out a new shiny tool.
Here at Wootric we’re big fans of Intercom. We use it ourselves to have meaningful conversations with our customers. Not surprisingly, our customers also tend to share the same passion for reaching their own customers in product, in the experience.
Wootric is a modern customer delight tool for online businesses.