I’m a big believer in what has rightly become the most acclaimed happiness metric in business today: Net Promoter Score. As the CEO of Wootric, I built our “customer happiness platform” on the NPS framework, and here is why: When I ran Schmendricks bagels, my most meaningful interaction with my customers took place in that second after […]
The name of the game is collaboration. You may have an engineer delivering excellent code, or a business development associate pursuing opportunities for long term growth. If they aren’t working collaboratively with others on the goal of providing a fantastic customer experience, they are holding the company back.
Today is an exciting day for Wootric. We founded Wootric in 2014 after realizing that businesses struggle when it comes to managing customer feedback and are therefore facing low customer satisfaction and loyalty. There was no solution to align a company around customer happiness: a platform that would automate the workflow of a) collecting feedback, b) extracting insights, and c) […]
Net Promoter Score (NPS) is the popular metric that shows you how well your company is doing at the job of keeping customers happy. A high score means that the folks who really love your service or product vastly outnumber those who’ve had a negative experience.
Since we’re both in the business of qualitative data, Wootric reached out to Morgan Brown to interview him for his expertise in the field.
In this age of survey fatigue, getting users to engage with a survey in any medium is challenging. Mobile apps are no exception, and have their own unique constraints. The good news is that in-app surveys can provide a streamlined mobile experience that results in super-high response rates and meaningful feedback, too.
As a startup founder, you were probably on a first name basis with many of your early users. Some became cheerleaders and champions, others churned. And, in those early weeks and months, everyone’s detailed, anecdotal feedback was critical. Those first 5, 10, or 50 customers helped you hone your product into something that hundreds or even thousands of customers now rely on.
Before coming to Wootric for a summer internship, my programming experience was limited. I had taken a couple of object-oriented classes in Java and that was about it. I quickly found that my in-class experience did not immediately translate into workplace competency.
Whether you specialize in customer experience, engagement, success, or service, you’re tasked with retaining and delighting customers all the time. Plus, you have to get to know them.
Are you trying to improve the way you treat customers at your Software-as-a-Service (SaaS) business?