Are you using pulse surveys to monitor employee engagement? What are reviews from candidates and former employees on Glassdoor telling your potential hires? When you use machine learning to auto-categorized feedback from these internal and external sources, you can better understand the drivers of employee experience metrics. Watchlist reports in Wootric CXInsight™ can alerted to changes in trends so you and your stakeholders can take informed action to boost employee engagement and retention.
Learn how and why Enterprise HR is leveraging machine learning to improve employee engagement.
Here are three examples of teams in your organization that could benefit from automated reporting on employee feedback trends:
- Recruitment & Talent Acquisition
- Compensation & Benefits
- Regional Leadership.
#1: Alert the Recruitment Team to changes in your reputation on external employer review websites
Nowadays, employees have plenty of information at their fingertips when it comes to doing due diligence on their potential employers. Websites like Glassdoor and Indeed.com provide an open forum for candidates as well as employees to leave reviews of their experiences for anyone to view.
If you can’t demonstrate to potential employees that you offer a good experience, the cream of the candidate crop is likely to find employment elsewhere. Understand what themes most frequently appear in reviews on websites like Glassdoor, dig into those trends, and make efforts to change your employee experience for the better.
In this example of a watchlist report on a Wootric dashboard, we see that culture and benefits appear as trending topics in Glassdoor reviews. Send this report your recruitment teams so that they can understand changes to the external perception of your company. They may find that many of the reviews regarding these topics are positive, in which case, they can highlight these in recruiting materials.
On the other hand, if the chatter is negative about these topics, the relevant teams can see where changes need to be made. You can then assign someone to reply to the most viewed/most concerning reviews.
You may see that over time, some themes have negative trends. This means that fewer and fewer reviews mention those themes. If this can be linked to a change in process or policy, then you can use this to help prove the ROI of the efforts you make to improve the employee experience.
#2 Alert relevant departments, such as Benefits, to trends in feedback by employee segment
Watchlists can help you get a handle on any and all internal Voice of the Employee data that you’ve been trying to understand and serve as an employee engagement and risk management tool. Because the analysis is conducted in real time, the insight drawn is always up to date.
Set-up alerts for issues that you always want to keep an eye out for, such as factors that contribute to burn-out. Wootric’s platform analyzes data from any source, so you can have a unified view of these issues. You can start to see whether the day of the week/season affects peoples’ moods and see who is talking about what issues the most.
In the below example for a fictional healthcare company, you can see that Nurse Practitioners have had the greatest increase in chatter about benefits. Meanwhile, your Customer Care Associates and Receptionists have been submitting less feedback around this same issue. You can send this report out to the Benefits team so they know what to address while maintaining the integrity of your employees’ anonymity.
#3: Alert regional leaders to employee feedback trends in their location
Another useful watchlist could be the trending tags for all your current employees in a geographic area. Quickly understand the themes that crop up most frequently for a particular location, then have the report of trending themes sent to each regional manager automatically.
Once you’ve shown regional managers the issues they should address, work with them on employee experience improvement projects based on their report. You’ll be able to watch how addressing employee feedback leads to a decrease in chatter around those themes, and increases employee satisfaction.
Automate reporting and distribution to get the right action done sooner
Gathering Voice of Employee feedback and closing the loop with action is the best way to improve employee engagement. Those employees will be more loyal and productive. Get relevant, tailored insight into employee sentiment, set up alerts to the relevant people, and dig into trends that matter to you all in Wootric CXInsight™.
Unlock insight about employee engagement.
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